Essentials Of Business Research Jonathan Wilson Pdf Converter
Essentials of Business Research Methods
Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions.
- Author: Joseph F. Hair
- Publisher: M.E. Sharpe
- ISBN: 0765630656
- Category: Business & Economics
- Page: 576
- View: 4304
Neena Sondhi
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.
International Management Institute New Delhi
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
- ′You′re the Supervisor′ sections - helps students to meet learning objectives
- ′Common questions and answers′ - real-world advice on how to tackle common challenges
- Examples from different types of international businesses
- Detailed guidance on software packages such as SPSS
- Student case studies
- Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
Global Business Review
Lecturers/instructors - request a free digital inspection copy here
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